南京維嘉標(biāo)簽印刷有限公司
Nanjing Weijia Label Printing Co., Ltd
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Originally, a beautiful cosmetic label was formed, but there were so many "tricks"!
1、 Common cosmetic label materials
01.Thin film materials
For example, BOPP material has the advantages of good stiffness and high transparency, making it suitable for sticking to hard and transparent bottle bodies. The disadvantage is that this material has poor following ability, and if the bottle body often needs to be squeezed for a long time, the label is prone to wrinkles; The advantages of PE material are its softness and good following ability, making it suitable for sticking to soft bottles that often need to be squeezed. The disadvantage is that this material is too soft. If high-speed labeling is carried out on an automatic labeling machine, the label is more prone to sagging, causing problems such as skewness, wrinkles, bubbles, etc; Multi layer co extruded materials are usually produced by co extrusion of PP and PE raw materials after high-temperature melting. They are characterized by soft material, good following ability, and excellent stiffness in the labeling direction, making them suitable for high-speed labeling. The disadvantage is that this material has lower transparency than BOPP material and is relatively expensive.
02.Paper materials
Some cosmetic labels have unique design effects that cannot be achieved by printing processes. Therefore, some special materials will be used. For example, Aluminium foil material, which is actually a layer of gold or silver aluminum foil coated on the surface of ordinary paper material to make the paper surface appear metallic luster. Printing on the surface of this material can achieve a strong metallic texture effect. Because it is electroplated, the material has a very high metallic luster, which cannot be achieved by common printing processes (printing gold or silver ink). For example, some cosmetic labels need to present a spotlight effect similar to cat's eye gemstones, which cannot be achieved by printing technology, and there is a cat's eye mask material that can achieve this effect.
Due to the diverse design effects of cosmetics labels, there are also a variety of materials with special effects, which will not be listed here. In short, special materials are produced to match the design effect of cosmetic labels, which is often not achievable by printing.
2、Special Printing Process for Cosmetic Labels
The field of cosmetic labels has the most diverse design effects and printing processes among all label application fields. It can be said that cosmetic labels almost integrate all current printing methods and processes, and it is not excessive to call the field of cosmetic labels the epitome of printing processes. I will not introduce the general printing effects here, but only introduce some special printing processes.
01.Fragrance label
When it comes to cosmetics, most people can associate this product with various fragrances. Yes, most cosmetics have a fragrance, but when Lin Lang's full range of cosmetics is placed on supermarket shelves, which fragrance is more suitable for us? Opening the bottle to smell, of course, is not allowed. At this point, whoever can convey the flavor information to the consumers in front of the shelves may be the winner, and thus the fragrance label is generated.
The so-called fragrance label is not that the label itself can emit fragrance, but that the ink used for printing the label carries fragrance. The principle of this fragrance is that there are many microcapsules in the ink that store the fragrance. After the label is printed, the microcapsules break when we rub the surface of the label with our hands, releasing a fragrance.
Cosmetics manufacturers can collaborate with ink manufacturers to create microcapsules with the same fragrance as their own products in advance, and then place the microcapsules in the ink used for printing labels. This way, the printed labels can be smelled by consumers as long as they rub the labels with their hands, allowing them to more accurately choose their favorite cosmetics.
02.Temperature change effect label
The so-called temperature change effect label, as the name suggests, means that when the temperature changes, the color on the label will change accordingly. When labels are printed with temperature changing ink, they can present a magical effect.
There are two types of temperature changing inks: reversible and irreversible. Typically, reversible temperature changing inks are used on cosmetic labels. The effects of temperature changing ink are diverse. For example, we can print some flowers that are not open on the label. When the temperature rises, the flower pattern on the label is open. This principle is to use two types of temperature changing ink to simultaneously print two patterns on the label, which are not open and blooming. The color change points of the two types of ink are different. When the temperature is low, the ink without blooming has color, while the ink with blooming patterns is colorless. Therefore, when the temperature is low, we see patterns that have not bloomed. When the temperature is high, the ink for patterns that have not bloomed changes from colored to colorless, while the ink for patterns that have bloomed changes from colorless to colored. Therefore, we can see patterns that have bloomed. This magical color changing effect is often particularly eye-catching, achieving a good shelf effect.
03.Glow effect label
Some cosmetic labels are printed with luminescent ink, which contains fluorescent powder that absorbs sunlight during the day and emits light when placed in a dark environment at night. The luminous effect is usually used to print special suggestive text or some glowing color blocks, which can make it easy for people to find the cosmetics they want even in dark environments.
04.Invisible image and text labels
Some cosmetics, for the purpose of product anti-counterfeiting, use invisible ink to print some patterns during printing. This ink itself is colorless, but it will appear under fluorescent lights, which can have a certain anti-counterfeiting effect.
3、Special Design Effects of Cosmetic Labels
A good cosmetic label with only good printing effect is not enough, and its design effect is also crucial. A good design idea can better attract consumers' attention, thereby achieving a more prominent packaging effect.
01.Gilding effect
Many cosmetic labels have a gilding effect, which is to highlight the aesthetics of the cosmetic label and achieve the effect of upgrading the product grade. The process of hot stamping is mainly divided into cold stamping and hot stamping. The brightness of hot stamping is relatively good, but the disadvantage is that some small images and texts are easy to burn. The production speed of cold stamping is fast, and the stamping effect of small images and texts is good, but its brightness is not as good as hot stamping.
02.Multi layered effect
The combination of this label and manual design is both novel and saves paper, making it a new attempt to save energy and environmental protection. The multi-layer label process is generally achieved by a special functional printing machine, which can print, fold, and die-cut in one go during printing. This process requires high requirements for printing equipment, and usually large formal printing enterprises have such equipment. The printing threshold for multi-layer labels is high.
03.Indentation effect
Some cosmetics labels will be embossed with various patterns on the surface of the label, which can increase the texture of the label. Coupled with some special pattern designs, the packaging of cosmetics can become more elegant, greatly improving the quality of cosmetics.
The indentation effect is usually formed by indentation on the indentation machine after the label is printed. The reason for the final indentation is to try to make the material printed on a flat surface. If the indentation is done first and then printed, the uneven patterns on the material surface will often make printing difficult. In addition, the pattern of the indentation is mainly achieved through the indentation roller, and manufacturers can customize the pattern of the indentation roller according to their own design. A good indentation pattern not only adds a lot of color to the label, but also has a certain anti-counterfeiting effect.
04.Frosting effect
The frosting effect is also one of the commonly used effects in cosmetics labels. This effect can give the surface of the label a frosting particle feeling, which can be coarse or fine, and can be adjusted according to the designer's requirements. Labels with frosting effect have a stronger texture and can highlight the high-end atmosphere, which is very popular among customers.
