南京維嘉標(biāo)簽印刷有限公司
Nanjing Weijia Label Printing Co., Ltd
- Enterprise dynamic
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Industry news
In the era of digital intelligence, how to make good use of the "sword" of digital printing?
Global Development of Digital Printing
Recently, according to Smithers' latest research report 'The Future of Packaging and Printing by 2027', the packaging and label printing industry will steadily grow in the next five years.
Ignoring the impact of inflation, the market size will increase to $551.3 billion by 2027, with a compound growth rate of 3.1%. Among them, the digital printing packaging and label market has performed particularly well, with a compound annual growth rate of over 10% in the next five years.
The report mentions that the potential reasons for the strong growth of the digital printing packaging and label market include not only long-term factors such as accelerated urbanization, but also significant investment from digital printing equipment manufacturers, making digital printing technology more mature.
Mike Bis, the general manager of Dectek, a digital printing company, said, "The continuous growth of the company's digital printing business volume and a large number of user inquiries have shown him a huge market demand.
79% of brand owners agree that product packaging is an important marketing tool for their company, and packaging is considered an important component of brand marketing strategy.
40% of brand owners prioritize "designing packaging that promotes consumer purchasing desire".
60% of brand owners stated that customized or personalized product packaging has a positive impact on sales.
80% of brand owners prefer printing companies that offer digital printing options.
Through digital printing, we can quickly provide customers with high-quality physical products, greatly improving business transaction rates. There is no problem with regular orders being delivered within three days, while digital printing allows for quick printing of small batch orders, greatly reducing the inventory pressure on enterprises.
It can be seen that brand merchants are increasingly valuing the role of personalized packaging design in promoting marketing, while digital printing, with its advantages of short turnover time, flexibility, convenience, and high efficiency, has gradually become a recognized bonus for most end customers.
In addition, research by International Data Corporation shows that digital printing can avoid up to 26% of supply chain waste and reduce printing carbon footprint by 65% to 80%. In terms of sustainability, compared to 15% packaging waste during traditional printing testing runs, digital printing can reduce this waste to 5%.
Development of Digital Printing in China
In recent years, China's digital printing industry has made significant progress and has become a major participant in the global printing market. The main trends and development factors that contribute to this progress are:
1. Continuously growing demand. The growth of e-commerce and online sales in China, as well as the growing demand for personalized packaging and promotional materials, has driven the growth of the digital printing industry in China.
2. Technology investment. The Chinese government and private enterprises have made significant investments in digital printing technology, thereby promoting the progress of equipment, software, and materials.
3. Expanding the scope of application. The digital printing industry in China has expanded from traditional printing applications such as books and magazines to fields such as packaging, labeling, and promotional materials.
4. Increase in exports. China's digital printing industry has become a major exporter of printed goods, serving the global market with high-quality and low-cost printing solutions.
5. Increasing attention to sustainability. The digital printing industry in China is increasingly emphasizing sustainability, including reducing waste, using environmentally friendly materials, and improving energy efficiency.
Overall, China's digital printing industry has made significant progress in recent years and is expected to continue to grow and grow to cope with constantly changing market demands and technological advancements. In the coming years, the industry may play an increasingly important role in the global printing market.
Faced with this trend, printing equipment suppliers should seize the opportunity to launch professional digital printing equipment, improve equipment printing performance, and expand the application boundaries of digital printing. Printing, packaging, and labeling enterprises should also keep up with the times, propose more digital printing and packaging solutions, and improve their competitiveness.
